Dear Participant,
I invite you to take part in an exciting research study that explores the fascinating world of personal brands and their impact on consumer perceptions. Specifically, this study focuses on the brands and artists of your choice, allowing you to share your unique perspectives. Your participation in this survey is entirely voluntary, and all responses will be kept strictly anonymous. No personal information will be collected or linked to your answers, ensuring your privacy and confidentiality. This study aims to gather valuable insights into how individuals perceive and engage with various brands and artists. By sharing your honest opinions and experiences, you will contribute to a better understanding of consumer behavior and help shape the future of branding strategies.

The survey will take approximately 3 minutes to complete. Participants must be over 18 years old and listen to Hip-Hop/R&B music. You will be presented with a series of questions related to your perceptions of specific brands and the individuals associated with them. Please answer each question to the best of your ability, as there are no right or wrong answers.

Your participation in this research is greatly appreciated, and I thank you for taking the time to share your valuable insights. By proceeding with the survey, you acknowledge that you have read and understood the information provided above and agree to participate in this research. Thank you for your support and contribution to my thesis.

To further encourage your participation, I am offering a chance to win a €50 Bol.com voucher. To enter the raffle, complete the survey and enter your email address at the end, this is voluntary.